登陆注册
9651500000029

第29章 参考文献(3)

[84]Dan Padgett,Douglas Allen.Communicating Experiences:An Narrative Approach to Creating Service Brand Image.Journal of advertising,1997,26(7),pp.49-62.

[85]Daniel R.Toy.Monitoring Communication Effects:A Cognitive Structure/Cognitive Response Approach.Journal of Consumer Research,1982,9(6),pp.66-77.

[86]Darlene Brannigan Smith.The Economics of Information:an Empirical Approach to Nelson’s Search-Experience Framework.Journal of public policy and marketing,2001,4,pp.78-84.

[87]Darrel D.Muehling,Michelle McCann.Attitude toward the Ad:a Review.Journal of Current Issues and Research in Advertising,1993,15(3),pp.25-58.

[88]David M.Hardesty,William O.Bearden,Jay P.Carlson.Persuasion Knowledge and Consumer Reactions to Pricing Tactics.Journal of Retailing 2007,83(1),pp.199-210.

[89]Davis,Duane L.,Joseph P.Guiltinan,Wesley H.Jones.Service Characteristics,Consumer Search and the Classification of Retail Services.Journal of Retailing,1979,3(3),pp.3-23.

[90]Deborah Moscardelli,Catherine Liston-Heyes.Consumer Socialization in A Wired Word:The Effects of Internet Use and Parental Communication on The Development of Skepticism to Advertising.Journal of Marketing,2005,12(2),pp.62-75.

[91]Denisi,Shaw.Investigation of the Uses of Self-Reports of Abilities.Journal of Applied Psychology,1977,65(4),pp.641-644.

[92]Dennis O.Kaldenberg,Boris W.Becker.Research on Attitudes of Professionals toward Advertising:A Methodological Caveat.Journal of Advertising Research,1990,7,pp.17-24.

[93]Denny,Robert W.How to Develop and Implement:a Marketing Plan for Your Firm.The Practical Accountant,1981,4(1),pp.18-29.

[94]Dion,P.A.,Javalgi,R.,DiLorenzo-Aiss.An Empirical Assessment of the Zeithaml,Berry,and Parasuraman Service Expectations Model.The Service Industries Journal,1988,18(4),pp.66-86.

[95]Donna J.Hill,Nimish Gandhi.Service Advertising:a Framework to Its Effectiveness.Journal of Service Marketing,1992,11(6),pp.63-75.

[96]Dowling G R,Staelin R.A.A Model of Perceived Risk and Intended Risk-Handling Activity.Journal of Consumer Research,1994,21(6),pp.119-134.

[97]Dyer,Robert F.,Terence A.Shimp.Reaction to Legal Advertising.Journal of Advertising Research,1980,20(7),pp.43-51.

[98]Eagly,Alice H.W.Wood,Shelly Chaiken.Casual Inferences about Communicators and Their Effect on Opinion Change.Journal of Personality and Social Psychology,1978,36(9),pp.424-443.

[99]Edward M.Tauber.Advertising in a Service Economy.Journal of Advertising research.1986,12(4),pp.22-31.

[100]Eiglier,Pierre and Eric Langeard.A New Approach to Service Marketing.in Pierre Eiglier et al,Marketing Consumer Services New Insights.Cambridge MA:Marketing Science Institute.1986.

[101]Ellen Day.Convey Services Quality Through Advertising.Journal of Service Marketing,1992,11(6),pp.53-61.

[102]Engel,Blckwell,Miniard.Consumer Behavior.FL:The Dryden Press.1990.

[103]Erdem,T.,Swait,J.Brand Equity as a Signaling Phenomenon.Journal of Consumer Psychology,1998,7(1),pp.131-157.

[104]Firestone,Sidney H.Why Advertising a Service Is Different in Leonard L.Berry,Emerging Perspectives on Services Marketing.Chicago:American Marketing Association.1983.

[105]Fisk,Brown,Bitner.Tracking the Evolution of the Services Marketing Literature.Journal of Retailing,1993,69(4),pp.61-103.

[106]Flynn,Leisa R.,and Goldsmith,Elizabeth B.Opinion Leadership in Green Consumption:An Exploratory Study.Journal of Social Behavior and Personality,1994,9(3),pp.543-554.

[107]Ford,Gary T,Smith,Darlene B,Swasy,John L.An Empirical Test of the Search,Experience and Credence Attributes Framework.Advances in Consumer Research,1988,15(1),pp.239-243.

[108]Ford,Garyt T.,Smith,Darlene B.,Swasy,John L.Consumer Skepticism of Advertising Claims:Testing Hypotheses from Economics of Information.Journal of Consumer Research,1990,16(4),pp.433-442.

[109]Friestad,Wright.Persuasion Knowledge:Lay People’s and Researchers’Beliefs about the Psychology of Persuasion.Journal of Consumer Research,1995,22,pp.62-74.

[110]Friestad,Marian,Peter Wright.The Persuasion Knowledge Model:How People Cope with Persuasion Attempts.Journal of Consumer Research,1994,21(3),pp.1-31.

[111]Friestad,Marian,Wright,Peter.Everyday Persuasion Knowledge.Psychology&Marketing,1999,16(3),pp.185-194.

[112]Gemunden H G.Perceived Risk and Information Search:A systematic Meta-analysis of the Empirical Evidence.International Journal of Research in Marketing,1985,3,pp.79-100.

[113]George,William R.,Berry,Leonard L.Guidelines for the Advertising of Services.Business Horizons,24(2),pp.52-57.

[114]George,William R.,Marc G.Weinberger,J.Patrick Kelly.Consumer Risk Perceptions:Managerial Tool for the Service Encounter.in John A.Czepiel Michael R.Solomon and Carol F.Surprenant,eds.The Service Encounter:Managing Employee/Customer Interaction in Service Business.Lexington MA:Lexington Books.1985.

[115]Goldberg,Marvin E.,Jon Hartwick.The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness.Journal of Consumer Research,1990,17(4),pp.172-179.

[116]Goodstein.Category-Based Applications and Extensions in Advertising:Motivating More Extensive Ad Processing.Journal of Consumer Research,20(7),pp.87-99.

[117]Greenwald,Anthony G.Cognitive Learning,Cognitive Response to Persuasion,and Attitude Change.In Anthony G.Greenwald,Timothy C.Brock,and Thomas Ostrom ed.Psychological Foundations of Attitudes.New York:Academic Press.1968.

同类推荐
  • 职位分析与评估

    职位分析与评估

    职位分析与设计是人力资源管理中一个很基础和重要的模块。本书的理论和实务涵盖了职位分析及岗位评估的全部内容,包括职位分析的内容、程序、方法、编写与应用,以及岗位评估及应用。
  • 三分管人 七分做人Ⅱ:成就伟大事业的基础

    三分管人 七分做人Ⅱ:成就伟大事业的基础

    本书分为“成大事者,内圣而外王”、“其身正,不令而行”、“自修之道,莫难于养心”三篇,收录了311则管理智慧。
  • 危机就是商机

    危机就是商机

    本书为本书为你揭秘面对危机时风云人物的逆势吸金之道。资本大亨和行业领头人们在危机中与风险博弈,发掘隐藏的商机,并用多年积累的商业制胜经验,积极迎接挑战,或保全或增加自己的财富储备。在他们的财富之路上,那一串串穿越风起云涌危机而留下的足迹显得弥足珍贵,为更多人如何在危机中发现商机留下了值得借鉴的宝贵经验。你揭秘面对危机时风云人物的逆势吸金之道。资本大亨和行业领头人们在危机中与风险博弈,发掘隐藏的商机,并用多年积累的商业制胜经验,积极迎接挑战,或保全或增加自己的财富储备。在他们的财富之路上,那一串串穿越风起云涌危机而留下的足迹显得弥足珍贵,为更多人如何在危机中发现商机留下了值得借鉴的宝贵经验。
  • 执行到位不拖延

    执行到位不拖延

    本书内容包括:破解执行密码、执行为何总是打折扣、在拖延中搁浅执行、拿结果复命、接受任务不走样、最好的时机是“马上”、做足执行的每个流程、执行重在高效、只为执行找方法、永远比要求更进一步等。
  • 杰出经理人7大营销新手段

    杰出经理人7大营销新手段

    本书讲述了7大营销手段:市场决定成败、塑造顾客忠诚、战略吴极限、没有危机才是最大的危机、员工至上、创新就意味着拒绝平庸、细节决定成败。
热门推荐
  • 北大爱情

    北大爱情

    本书中汇集的北大名家经典爱情篇章可谓是爱情文学作品中一次集中的精彩的绽放。书中的名家先贤敞开心胸、坦率真诚地诉说自己在爱的道路上的经历的坎坷和收获的甜蜜。当你在情感与理智中摇晃,在现实与理想之间茫然;当你困惑于方向和选择,当你向天地探问自己的未来;当你向自己探问:风雨兼程,与谁同行?本书或许可以给你答案。谨以此书献给那些已经找到幸福的人们和不懈追求幸福的人们。
  • 泰坦之锤

    泰坦之锤

    一名叫格雷克的吊车尾巨人弄丢了从下界得来的战锤,为了找回这个宝贝,他从云中城溜到下界,展开了一段荒唐的历险...
  • 王妃太抢手:爷,要淡定

    王妃太抢手:爷,要淡定

    遭遇黑洞,一家人三口穿越到玄幻世界,因为是魂穿,不想却是一个废柴弃妃,更可气的是王爷喜欢胖妞,这就算了,这个王爷居然说是她老公!信你才有鬼!妈妈,这个大胡子蜀黍是谁呀!小包子指着穿越为邋遢王爷的某老公说道。未来高科技和玄灵力会产生怎么样的化学反应!?且看未来一家人如何玩转异时空……
  • 末世伊恋

    末世伊恋

    天呐,太不可思议了,她居然穿越来到了这个奴隶制的社会,以后该怎么生存下去啊,她会不会成为没有人生自由任人摆布的奴隶呢,阅读文章你就会知道答案了。
  • 神魔诸界

    神魔诸界

    这是一个神鬼妖魔纷乱的年代,混沌裂变、祸起不朽,恐怖的八荒神魔降临百万诸天,血染亘古时空。至高无上、号称无双圣地的“九大罗天神域”!令人胆寒欲裂、闻者色变的“十八层地狱”!荒凉万千纪元、生灵的禁忌之地“天疆荒境”!凶险无比、残酷至极的“十万里海域”!极端诡异、无数天纵奇才都血染荒土的“天邪战场”!无数闻所未闻的奇异景象、光怪陆离神魔遗迹、谜云重重的太古死境、神秘浩瀚的大千世界。敢于反天的魔武者、手段诡异的修真者,两大阵营的激烈碰撞,在这个残酷的令人发指的世界,情寄何处?!爱怎留痕?!
  • 冷历史

    冷历史

    《冷历史》绝对是趣味性和知识性结合最好的一本书!书中讲述了日常生活中我们经常会使用到,但又知之不详的历史常识,它们隐藏在生活中,每每提及又被人追问时,不免出现答不出的尴尬。例如,“五脊六兽”究竟是什么东西,为何用它来形容身体难受;为什么说祖坟冒青烟,而不是紫烟,白烟;谁才是历史上的第一个冠军?当“尚方宝剑”遇到“免死金牌”究竟谁胜谁败?古代的情人节究竟是哪天;张飞是莽夫还是儒将……
  • 大皇朝代

    大皇朝代

    一次穿越让他来到这朝代,只要对眼就能把人拉回去?开个满楼连皇帝都羡慕嫉妒?这是什么朝代!
  • 冷魅公主绝世恋

    冷魅公主绝世恋

    三个女孩,三种路,不同命运,不同线,是否能够和幸福相拥?三个男孩,三种性格,命运牵绕,是否能够和永远搭上边?不同的路,不同的人,排斥的性格,六个人的故事,六个人的梦,各自各有不能够说得苦衷,最后是否都能够释怀?开始吧,属于他们六个人的故事!
  • 写给懒女孩的美丽心经

    写给懒女孩的美丽心经

    本书从美容、美体、美妆、美食等方面,进行懒女孩全面美丽培训,在章节中设置了“10分钟搞定上班完美妆容”、“因地制宜的形象设计”、“不可不知的缷妆定律”、“瞬间认识你的肤质”、“了解皮肤生物钟”、“把握好四大黄金美体时间”等内容。
  • 邪凤妖娆三世逆天

    邪凤妖娆三世逆天

    幽暗的深渊,孕育的是无穷的黑夜,再华丽的桃花瘴中……她一身红衣,妩媚似妖,轻佻身姿,魅惑容颜,世间情所至……他说:“唯有你能牵动我心”,他说“我想要你,给我”……他们说:“此生爱你,无怨无悔,至死不渝”无怨无悔,生死相依……浅忆桃花瘴中的相遇,月下美人,妩媚依旧……一缕轻烟,魅惑人心,而陷入幻境中的又岂止我一人……当几个天使般的萌宝降临,肆意妄为的她该如何抉择……