When his wife had fallen asleep in the sumptuous bed, Birotteau would rise to a sitting position and think over his troubles. Cesarine would sometimes creep in with her bare feet, in her chemise, and a shawl over her white shoulders.
"Papa, I hear you,--you are crying," she would say, crying herself.
Birotteau sank into such a torpor, after writing the letter which asked for an interview with the great Francois Keller, that his daughter took him out for a walk through the streets of Paris. For the first time he was roused to notice enormous scarlet placards on all the walls, and his eyes encountered the words "Cephalic Oil."
While catastrophes thus threatened "The Queen of Roses" to westward, the house of A. Popinot was rising, radiant in the eastern splendors of success. By the advice of Gaudissart and Finot, Anselme launched his oil heroically. Two thousand placards were pasted in three days on the most conspicuous spots in all Paris. No one could avoid coming face to face with Cephalic Oil, and reading a pithy sentence, constructed by Finot, which announced the impossibility of forcing the hair to grow and the dangers of dyeing it, and was judiciously accompanied by a quotation from Vauquelin's report to the Academy of Sciences,--in short, a regular certificate of life for dead hair, offered to all those who used Cephalic Oil. Every hair-dresser in Paris, and all the perfumers, ornamented their doorways with gilt frames containing a fine impression of the prospectus on vellum, at the top of which shone the engraving of Hero and Leander, reduced in size, with the following assertion as an epigraph: "The peoples of antiquity preserved their hair by the use of Cephalic Oil."
"He has devised frames, permanent frames, perpetual placards," said Birotteau to himself, quite dumbfounded as he stood before the shop-
front of the Cloche d'Argent.
"Then you have not seen," said his daughter, "the frame which Monsieur Anselme has brought with his own hands, sending Celestin three hundred bottles of oil?"
"No," he said.
"Celestin has already sold fifty to passers-by, and sixty to regular customers."
"Ah!" exclaimed Cesar.
The poor man, bewildered by the clash of bells which misery jangles in the ears of its victims, lived and moved in a dazed condition. The night before, Popinot had waited more than an hour to see him, and went away after talking with Constance and Cesarine, who told him that Cesar was absorbed in his great enterprise.
"Ah, true! the lands about the Madeleine."
Happily, Popinot--who for a month had never left the Rue des Cinq-
Diamants, sitting up all night, and working all Sunday at the manufactory--had seen neither the Ragons, nor Pillerault, nor his uncle the judge. He allowed himself but two hours' sleep, poor lad! he had only two clerks, but at the rate things were now going, he would soon need four. In business, opportunity is everything. He who does not spring upon the back of success and clutch it by the mane, lets fortune escape. Popinot felt that his suit would prosper if six months hence he could say to his uncle and aunt, "I am secure; my fortune is made," and carry to Birotteau thirty or forty thousand francs as his share of the profits. He was ignorant of Roguin's flight, of the disasters and embarrassments which were closing down on Cesar, and he therefore could say nothing indiscreet to Madame Birotteau.
Popinot had promised Finot five hundred francs for every puff in a first-class newspaper, and already there were ten of them; three hundred francs for every second-rate paper, and there were ten of those,--in all of them Cephalic Oil was mentioned three times a month!
Finot saw three thousand francs for himself out of these eight thousand--his first stake on the vast green table of speculation! He therefore sprang like a lion on his friends and acquaintances; he haunted the editorial rooms; he wormed himself to the very bedsides of editors in the morning, and prowled about the lobby of the theatres at night. "Think of my oil, dear friend; I have no interest in it--bit of good fellowship, you know!" "Gaudissart, jolly dog!" Such was the first and the last phrase of all his allocutions. He begged for the bottom lines of the final columns of the newspapers, and inserted articles for which he asked no pay from the editors. Wily as a supernumerary who wants to be an actor, wide-awake as an errand-boy who earns sixty francs a month, he wrote wheedling letters, flattered the self-love of editors-in-chief, and did them base services to get his articles inserted. Money, dinners, platitudes, all served the purpose of his eager activity. With tickets for the theatre, he bribed the printers who about midnight are finishing up the columns of a newspaper with little facts and ready-made items kept on hand. At that hour Finot hovered around printing-presses, busy, apparently, with proofs to be corrected. Keeping friends with everybody, he brought Cephalic Oil to a triumphant success over Pate de Regnauld, and Brazilian Mixture, and all the other inventions which had the genius to comprehend journalistic influence and the suction power that reiterated newspaper articles have upon the public mind. In these early days of their innocence many journalists were like cattle; they were unaware of their inborn power; their heads were full of actresses,--Florine, Tullia, Mariette, etc. They laid down the law to everybody, but they picked up nothing for themselves. As Finot's schemes did not concern actresses who wanted applause, nor plays to be puffed, nor vaudevilles to be accepted, nor articles which had to be paid for,--on the contrary, he paid money on occasion, and gave timely breakfasts,--there was soon not a newspaper in Paris which did not mention Cephalic Oil, and call attention to its remarkable concurrence with the principles of Vauquelin's analysis; ridiculing all those who thought hair could be made to grow, and proclaiming the danger of dyeing it.
