Until 1830 the illustrious Gaudissart was faithful to the article Paris. In his close relation to the caprices of humanity, the varied paths of commerce had enabled him to observe the windings of the heart of man. He had learned the secret of persuasive eloquence, the knack of loosening the tightest purse-strings, the art of rousing desire in the souls of husbands, wives, children, and servants; and what is more, he knew how to satisfy it. No one had greater faculty than he for inveigling a merchant by the charms of a bargain, and disappearing at the instant when desire had reached its crisis. Full of gratitude to the hat-making trade, he always declared that it was his efforts in behalf of the exterior of the human head which had enabled him to understand its interior: he had capped and crowned so many people, he was always flinging himself at their heads, etc. His jokes about hats and heads were irrepressible, though perhaps not dazzling.
Nevertheless, after August and October, 1830, he abandoned the hat trade and the article Paris, and tore himself from things mechanical and visible to mount into the higher spheres of Parisian speculation.
"He forsook," to use his own words, "matter for mind; manufactured products for the infinitely purer elaborations of human intelligence."This requires some explanation.
The general upset of 1830 brought to birth, as everybody knows, a number of old ideas which clever speculators tried to pass off in new bodies. After 1830 ideas became property. A writer, too wise to publish his writings, once remarked that "more ideas are stolen than pocket-handkerchiefs." Perhaps in course of time we may have an Exchange for thought; in fact, even now ideas, good or bad, have their consols, are bought up, imported, exported, sold, and quoted like stocks. If ideas are not on hand ready for sale, speculators try to pass off words in their stead, and actually live upon them as a bird lives on the seeds of his millet. Pray do not laugh; a word is worth quite as much as an idea in a land where the ticket on a sack is of more importance than the contents. Have we not seen libraries working off the word "picturesque" when literature would have cut the throat of the word "fantastic"? Fiscal genius has guessed the proper tax on intellect; it has accurately estimated the profits of advertising; it has registered a prospectus of the quantity and exact value of the property, weighing its thought at the intellectual Stamp Office in the Rue de la Paix.
Having become an article of commerce, intellect and all its products must naturally obey the laws which bind other manufacturing interests.
Thus it often happens that ideas, conceived in their cups by certain apparently idle Parisians,--who nevertheless fight many a moral battle over their champagne and their pheasants,--are handed down at their birth from the brain to the commercial travellers who are employed to spread them discreetly, "urbi et orbi," through Paris and the provinces, seasoned with the fried pork of advertisement and prospectus, by means of which they catch in their rat-trap the departmental rodent commonly called subscriber, sometimes stockholder, occasionally corresponding member or patron, but invariably fool.
"I am a fool!" many a poor country proprietor has said when, caught by the prospect of being the first to launch a new idea, he finds that he has, in point of fact, launched his thousand or twelve hundred francs into a gulf.
"Subscribers are fools who never can be brought to understand that to go ahead in the intellectual world they must start with more money than they need for the tour of Europe," say the speculators.
