登陆注册
11183300000004

第4章 尖端品牌(3)

Orders began to sky-rocket and in 1923 they opened a second workshop in the familys home town Faverges, France, located in the picturesque Haute Savoie Region at the foot of the Mont Blanc Mountain in the French Alps, recruiting only the best and the brightest craftsmen from 17 different trades. S.T. Dupont products continue to be hand-crafted in this very same place today.

In 1929, they joined Louis Cartier in New York to introduce their specially designed trunks and luxury travel cases at the Cartier Boutique on Fifth Avenue (on the first floor). Their products were met with instant success.

Over the years, the name Dupont became a worldwide Reference as a Malletier in luxury travel cases. After the 1929 stock market crash, the brothers continued their rise to success by offering products that were so luxurious that only those who were spared the crisis could afford to buy.

Lucien Duponts motto was: Make it more beautiful. Make it expensive. Make it innovative.

The Tissot Dupont brothers were looking for a “master plater” (“plaqueur” in French) expert in pure gold plating but a misprint changed the advertisement to “master lacquerer” (“laqueur”). As it turned out, this proved to be a stroke of good fortune, and S. T. Dupont became the owner of secret that is well kept to this day: Chinese lacquer on metal.

The first master lacquerer was an extraordinary character of Russian origin, Novossiltzeff, who had trained in the workshop of Jean Dunand, where the lacquer screens for the transatlantic liner, the Normandie, were made.

He stirred the lacquer for five days straight and worked at night protecting the procedure from the dust in a tent of damp rags.

Fortunately, his successors managed to transform these empirical methods into authentic and totally unique expertise.

Given the scarcity of raw materials and customers at the beginning of World War II, André Dupont had the idea of using the lighter that was in the travel case of the Maharajah of Patiala. The leather-goods maker applied his gold-smith expertise and in 1941 invented the first pocket petrol lighter.

In 1952 the patented, adjustable gas lighter was a spectacular success. The Ligne 1 model, with one thousand and one variations since its creation is still a best seller.

In the 1960s the lighter is a symbol of status and good taste, originating in a seductive gesture, a gift marking the entry into adulthood. Owning a “Dupont” was no innocent affair.

In the semi-darkness of the discotheques, it was recognizable from the noise it made, the famous metallic “cling”, a unique sound, a sign of recognition among the elite and the initiated.

The Brand took its place among the great names of the French luxury market and the lighter became its icon.

In 1947, French President Vincent Auriol offered Princess Elisabeth a luxury travel case with a blue leather exterior, a champagne leather interior and blue Chinese lacquer accessories as a wedding gift for her marriage with Prince Philip. All of the lacquer accessories were treated three times to find the perfect color. The elder André Tissot Dupont spent months overseeing the work that went into crafting this sublime masterpiece. On the very evening when he finally approved the color and returned home, once he was seated in his armchair, took his newspaper and turned to his wife, “Weve finally finished the Princesss travel case.” he said, and then remained silent. A few minutes later, she discovered that he had passed away.

In 1953, André Dupont created his first ladies handbag, the “Riviera” as a limited edition, using exotic leathers to complete his range of special orders. Audrey Hepburn became one of his first clients. The inside was made of the softest cotton adorned with the famous Double D, symbolizing Lucien and André Tissot Dupont.

In 1973, the brand innovated by the first luxury jewelry pen, a ballpoint pen in solid silver with a very refined line, the Classique. It was a ballpoint, because it was new and the “in-thing”. The launch at Maxims was a truly Parisian event. Next came watches, a return to fine leather goods and mens accessories: cufflinks, belts, tie bars, etc. In 1996 the writing instrument family was expanded with the “Olympio ” range which today is available in four sizes spanning from mini to XL.

In the 21st century, the style is more asserted, and the brand is innovating while remaining faithful to its vocation as a brand of luxury and exceptional items. S. T. Dupont revisits its values and its graphic language and acquires its true dimension as a global luxury brand for men. It is capitalizing on its origins to innovate and offer emblematic creations of the same caliber of those of its past.

Drawing inspiration from the exclusive crossed grain leather created in the 1930s for its sumptuous travel cases, the Brand launched a line of timeless leather goods : Contraste. The following year S. T. Dupont reinterprets the ancient travel cases in a contemporary way with the DJ Case and later on the Vice Case, ultimate symbol of refinement and expertise. In the same spirit of heritage revisited, the Windsor lighter, created especially for the Duke of Windsor back in 1952, was reedited in 2006.

S. T. Dupont continues in its stride and capitalizes on its emblematic pattern, the Diamond Head. S.T. Dupont makes this decor the theme of 2005 and applies it to the very first luxury USB key, an innovative marriage between technology and glamour.

2012: A proud anniversary. This year S. T. Dupont is celebrating 140 exceptional years serving the great and the grand, an event which will combine the present with the best of the past.

同类推荐
  • 用耳朵听最优美的散文

    用耳朵听最优美的散文

    这本《用耳朵听最优美的散文》以“用耳听”为学习理念,精选了130多篇精致散文,均用词精准简洁,语句流畅优美,将引领学习者进入趣、情、爱与理的博大世界,使其更加充满信心地去追求梦想。每篇文章并配有导读语、词汇注释、长难句解析、背诵指数及外教精心录制的录音。本书将为学习者展现一个美丽新世界并使其英语学习更上层楼。
  • 商务英语公文900句典

    商务英语公文900句典

    本书分为贸易流程函、商务通用公文和商务社会活动函三大部分。每一章的背景介绍以中英文对照的方式让读者对商务活动中各环节的商务英语信函及信函式公文有清晰的理解。文中提供大量的典型范例,能快速提高读者对商务信函用语的熟悉程度,方便记忆,易于读者掌握运用。
  • 这个词是怎么来的:英语单词起源趣谈

    这个词是怎么来的:英语单词起源趣谈

    本书集知识性、趣味性、实用性为一体,适合各层次的英语学习和热爱者。如果你是小学生或中学生,不要怕,就当故事书来读吧,词源故事一定会为你以后的单词学习铺平道路;如果你要参加诸如四、六级或雅思托福之类的英语考试的话,不要满足于词源故事,后面的词汇扩展将是你突破考试词汇的一把利剑;如果你没有考试的压力,本书也是一本不错的休闲读物。
  • 被侮辱与被损害的人

    被侮辱与被损害的人

    陀思妥耶夫斯基是一位超越时空的作家,又是一位充满矛盾的作家。正如世界有多复杂,人有多复杂,陀思妥耶夫斯基本人也有多复杂一样。现在,俄罗斯和全世界已悄然兴起一门新的学问——陀思妥耶夫斯基学。陀思妥耶夫斯基本人是个谜,他的作品也是个谜。破译这个谜,是全世界陀思妥耶夫斯基学家研究的基本课题。专家们把陀思妥耶夫斯基的生平与创作,一般分为两个时期:西伯利亚之前和西伯利亚之后。本书《被侮辱与被损害的人》(一八六一)则处于这两个时期之间,带有明显的过渡性质:既保留了四十年代作品的思想、内容和风格,又承上启下,开创了作家后期以探索社会秘密、人心秘密为主的社会-心理-哲理小说的先河。
  • 超级英语情景100话题

    超级英语情景100话题

    《超级英语情景100话题》就像是一张通向“英语口语王国”的入场券,它就是为了大家英语口语话题积累而精心编辑的。本书收录的情景对话紧紧围绕人们谈论频 率较高的话题,让您在遇到外国人时能打破僵局,快速找到投缘的话题,愉快地用英语进行交流。
热门推荐
  • 霸天战王

    霸天战王

    阴差阳错,铸就无敌金身!踏足故都,开始复仇之路!纵身花丛,始建后宫之路!跨马执枪,开创盛世皇朝!且看一个私生子的废柴逆袭之路!他没有什么了不起,只有一具金刚不坏的肉体和一身使不完的力气。管你得道真仙还是无敌战神,板砖闷棍二挑一管你道教圣女还是帝国公主,乖乖入我后宫
  • 重生三国之我是郭嘉

    重生三国之我是郭嘉

    八月,钱塘潮起,曹操在邺城问身旁的郭嘉道:奉孝,我想去江东看潮,你说该怎么办?郭嘉歪着脑袋想了想,答曰:灭掉孙权便是!曹操点了点头,又问:可是,我突然又想吃火锅了,这又该怎么办?郭嘉又歪着脑袋想了半天,答曰:灭掉刘备便是!曹操低下头,暗自纠结了起来:那我究竟是先吃火锅呢,还是先去看潮呢?郭嘉顿时一个踉跄,他看着曹操那张无辜的脸,小心翼翼地问:要不咱们猜丁壳?————————————————————————————————本简介由[重生之郭嘉书友群87763108]提供
  • 王爷追妻:倾城杀手妃

    王爷追妻:倾城杀手妃

    她,是现代第一杀手组织暗影的龙头人物,一朝穿越架空时代,摇身一变沐家废柴大小姐;已和太子订婚?退!王爷提亲?拒!阁主要和她私定终生?门都没有!丑八怪?揭下面具姐让第一美人也自愧不如!废柴?灵师和炼药师双重身份吓死你们!坐在契约神兽上在这片大陆横着走。他,人尽皆知的冷面王爷,皇帝都要怕三分,腹黑强势霸道,与她纠缠至死不放手。
  • 幸运天尊

    幸运天尊

    气运一说,虚无飘渺,无有定论!当一个人的气运完全实质化,当一个人清楚知道自己什么时候幸运,那么,这样的人生,会是多么的精彩?九玄大陆,大汉帝国,一个天生厄难之体的悲苦少年,九死一生之际,却终于迎来了他全新的人生!这世上的机缘,所有的宝藏,都是我唾手可得;再绝顶的人物,再孤僻的美女,在我面前,统统温如绵羊!我,就是这宇宙之巅,最幸运的无上天尊!
  • 妈妈送给青春期女儿的书大全集

    妈妈送给青春期女儿的书大全集

    本书就是一本妈妈为女儿编写的“青春期百科全书”,从妈妈的角度来帮助女儿解决成长过程中发生的各种烦恼和问题,内容从生理变化到成长烦恼,从自我防卫到心理剖析,从学业指点到修养提升,从形象气质到礼仪交往,无所不包,是送给青春期女孩的成长礼物,帮助女儿度过一个安心快乐的青春期。同时也是天下父母必备的青春期教育实用指南,帮助父母与青春期女儿建立起沟通的桥梁,找到最恰当的方式来引导女儿健康成长。
  • 帝王崛起:朕的滑头皇后

    帝王崛起:朕的滑头皇后

    她,在现代是一位政绩颇高的政客,是a国重点保护对象。一朝穿越,竟成了华澈国的丞相,居然还是个女扮男装的主,这绝对是作死的节奏,咱们还能愉快玩耍吗?这柿子还拿软的捏,禀着人不犯我,我必犯人的信念,先把你们这些软柿子捏了,至于那些狐狸成精的人,还是避开的好。这六国之间纷乱不断,励志在这乱世中做一名奸臣,贿赂还是该收的收,事情还是该做的做。看她如何在古代创出自己的路,笑傲江山。本文一对一,宠文不虐。---
  • 本宫在此,谁敢放肆

    本宫在此,谁敢放肆

    “儿砸,父皇不当皇上了,你来当可好?”躺在乳娘怀上咬着奶嘴的太子一脸哀怨的望着父皇,父皇确定要让本太子上位?本太子的奶嘴还没咬够呢,别想抢走!“皇上,当皇上是不是有一大波美女?你们不当我当!!!”“爱妃......又来胡闹,去管好你的后宫。”“哈啊对哦,本宫也有佳丽三千,哼,不当皇上也罢。走,黄妃。”“唉,爱妃,朕的佳丽三千何时是爱妃的了?给朕回来!!!”“找呀找呀找朋友,找到一个好朋友,握握手啊行个礼,你是我的好朋友。唉~对啦,大家都是龙的传人,何要互相残杀,看你们现在笑得多开森。”“甚么?!对方主帅是天朝的皇后?和解?哪儿来的和解之说?本帅还在这里呢!”
  • 科技傲世呵呵哒

    科技傲世呵呵哒

    一位科技宅男,拥有着世界上最先进的科技。而当他穿越到奇妙的修真大陆,科技修真,孰强孰弱?(第一次写网络小说,如有不足之处还望指出。白天要上课,只能晚上更,暑假每天一章,还请见谅。}
  • 天纵少年

    天纵少年

    西天之上,佛祖佛号响彻诸天欲境东方天界,天帝禹皇统领大罗天仙南魔之地,太古魔祖威能震古烁今九幽冥界,不死冥王暗窥苍生大地平凡少年,逆天修真,看他如何搅乱天地,再造角亢《本书群号:542312221》
  • 幻影

    幻影

    为了探寻自己身世之谜的道路,一个名叫丁一诺的小女生奔赴影子王国寻找母亲。在影子王国,躲在黑暗里生活的弱小影子们长期被女王压迫被黑暗集团威胁管制,他们在等待一个古老传说里流传着五彩石的守护人……