Researchers steeped in all backgrounds should be interested in the findings of this study.The purpose here was to begin a dialogue regarding bridal magazines and to assess whether there was any reason to examine their effects further.By comparing Bride's magazine to Glamour，we have clearly demonstrated that the criticisms levied against women's magazines are also applicable against bridal magazines.That being said，further research from a variety of disciplines can also be applied here，as a clear pattern of consumerism and self-image awareness is present in these bridal magazines.If researchers decide to follow this piece and examine bridal magazines，the purpose of this study has been met.
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The Art and Science of Magazine Cover Research
期刊封面研究的艺术与科学
Sammye Johnson，Carlos Augustus de Lozano
摘要：本文通过综述期刊封面的学术成果，指出封面研究面临的三个挑战？研究发现期刊封面不但提供关于某个个别问题所包含的信息，它们还提供了关于社会？政治？经济和医学发展趋势的重大文化线索？
Introduction
Media gadfly Malcolm Muggeridge once called the Time cover spot“post-Christendom's most notable stained-glass window.”Roy Paul Nelson，Publication Design，5th ed.(Dubuque，IA：Wm.C.Brown Publishers，1991)，p.173.Although he was being sarcastic，getting on the cover of Time or any high-circulation national magazine is one of the foremost goals of artists，entertainers，rock groups，and celebrities.For example，Dr.Hook and the Medicine Show sang about making the cover of the premier music magazine in their 1973 Top 40 hit，“Cover of the Rolling Stone”：
Rolling Stone-Gonna see my picture on the cover，
Rolling Stone-Gonna buy five copies for my mother，
Rolling Stone-Gonna see my smiling face on the cover of Rolling Stone.Sammye Johnson and Patricia Prijatel，Magazine Publishing(Lincolnwood，IL：NTC Contemporary Press，2000)，p.226.
In the 60th anniversary issue of Time，editor-in-chief Henry Grunwald pointed out that rocker Billy Joel asked：
All your life
Is Time magazine.
I read it，too.
What does it mean？Henry Grunwald，“Time at 60：A Letter from the Editor-in-Chief，”Time Special Anniversary Issue(October 15，1983)，p.5.
