第8章 Ecommerce电子商务

网上购物

be an affiliate 成为会员

Can I get into the market if I register successfully and I am a legal affiliate？ 注册成功并成为合法的会员后，我就可以进入商场了吗？

Once you are an affiliate， you can buy anything you want.成为会员后就可以大买特买了。

I have got in with my affiliate identity，and I can buy anything I like.

我现在已经用会员身份进入了，可以大买特买了。

click 点击

If you click the presentation，the goods will be sent to your door.

现在只要点击“提交”，就会有人送货上门的。

Rather than running from aisle to aisle，you simply point and click around the screen for the items you want.你不必一条通道接一条通道地实地采购，只需简单地点击一下你想要的商品。

E supermarket 网上超市

Shopping on line is to buy things in the Esupermarket.网上购物就是到网上超市去买东西。

I will show you around in a famous Esupermarket，E Country.我先带你去老字号网上超市，E国。

There are different goods in different Esupermarket.

不同的网上超市里陈列的商品也不一样。

Shopping online is similar to searching data on the Internet.A browser is superflier to go to the Esupermarket.网上购物和上网找资料的过程差不多，浏览器就是去网上超市的超级快车。

Can you show me around the Esupermarket？

你能带我去网上超市看看吗？

mall 购物商场

What is a mall？购物商场是什么？

Are there any advantages shopping in the mall？

购物商场有什么优点？

A mall has numerous advantages.

购物商场有许多优点。

online shopping网上购物

Just as its name implies，online shopping is to conduct the shopping activities online.顾名思义，“网上购物”就是在网上进行的购物活动。

Already，online shopping accounts for over 15% of the sales volume at the partner stores.

网上购物已经占了合伙商店销售总量的15％以上。

Online shopping system has made life easier for a great many people.

网上购物系统已经为许多人带来了生活上的便利。

choose挑选

The Internet stores will provide you with the prices，pictures and detailed instructions when you choose goods.当你挑选商品时，网上商店会在网上提供每种商品的价格、图片以及详细说明。

Once you go surfing online you can choose from over 20，000 items.一旦上网，你便可以从20 000多种物品中进行挑选。

delivery 配送

The networking delivery makes it faster.

配送实行网络化，使得反应速度更快。

What s the delivery of the material flow under Ecommerce like in your opinion？

你认为电子商务条件下的物流配送应该是怎样的？

online order 网上订购

The online ordering system has a great potential of development.网上订货系统发展潜力巨大。

You can also order goods by the Internet，which is the basic function of online shops.

网上也可以订货，这是网上商店的基本功能。

Even though many retailers support secure online ordering. 甚至有许多零售商提供安全的网上订购。

Sometimes I...我有时……

Sometimes I do shopping on Internet.

我有时在网上购物。

Sometimes I buy goods on Internet.

我有时在网上购物。

Sometimes I do online shopping.我有时在网上购物。

How much...？……多少钱？

How do you sell this？这个多少钱？

How much do you charge for this？这个多少钱？

How much do you want it for？这个多少钱？

How much shall I pay for it？这个多少钱？

How much does it cost？这个多少钱？

That s more than....那比……要贵得多。

That s more than I can afford.

那比我能支付的要贵得多。

That s more than I was expecting to pay.

那比我预计的要贵得多。

That s more than I wanted to pay.

那比我期望的要贵得多。

Buying Gifts Online

A：Hi，John.What are you doing？

B：I m doing some of my Christmas shopping.

A：Good for you！I don t like shopping.I always wait until the last minute.

B：I like to go shopping.And I really like shopping on the Internet.

A：I do，too.It s really convenient.

B：And you don t have to be with all the people at the mall.

A：So，John，what else have you bought online？

B：Let me see.I bought a trip to the ocean for my brother s family.That s their Christmas present.

A：That s a nice gift.

B：I got the shirt I m wearing.And these shoes，too.

A：All on the Internet？Good for you.I wish Tom would shop for clothes online.He hates going windowshopping.

B：Most guys do.

A：Tell them the eshop！

网上买礼物

甲：嗨，约翰。你在做什么？

乙：我在买一些圣诞节的东西。

甲：真不错！我不喜欢买东西，我总是等到最后一刻才买。

乙：我喜欢买东西，而且我很喜欢网络购物。

甲：我也是，真的很方便。

乙：而且你不用在购物中心和一大堆人挤。

甲：那么，约翰，你还在网上买过什么东西？

乙：我想想，我给我哥哥的全家买了一趟海上旅游，这是送他们的圣诞礼物。

甲：这个礼物很棒。

乙：我买了现在穿的这件衬衫，还有这双鞋子。

甲：都是网上买的吗？真好。我希望汤姆也能在网上买些衣服，他不喜欢逛街购物。

乙：大部分男士都这样。

甲：告诉他们电子购物。

Paying Attention to Online Shopping

A：You are experienced in shopping online，but can you tell me what I should care about？

B：Although shopping online is easy，some steps are in need of attention.

A：Can you explain it in detail？

B：You should care about the selection of your goods，and not order everything you see，for you have to pay for every commodity.

A：I am afraid that I will pay for nothing.

B：You d better use the credit card and the debit card to get the protection of the law.

A：Is it likely that I will come across a hacker when shopping？

B：Anyhow you should be careful when you present your personal information for which encrpytion is absolutely necessary.

A：What if a dispute occurs？

B：You needn t worry about this，for we are living in a society of legal system，and there must be laws to abide by.

注意网上购物

甲：网上购物你很有经验，你能告诉我一般应注意哪些问题吗？

乙：网上购物虽然简单，但有些步骤还需谨慎小心。

甲：你能讲详细点吗？

乙：选择货物要精心，可不能见什么要什么，因为每件商品你都需付款。

甲：我总觉得付款不放心，担心白交钱。

乙：最好使用信用卡和借记卡以便得到法律保护。

甲：购物时会不会遇到黑客呀？

乙：不管怎样，提交个人信息时都要仔细，尽量使用加密传输。

甲：出现纠纷怎么办？

乙：这些问题不用你考虑，现在是法制社会，一切都有法可依。

什么是网上购物

简单来说，网上购物就是把传统的商店直接“搬”回家，利用Internet直接购买自己需要的商品或者享受自己需要的服务。专业地讲，它是交易双方从洽谈、签约以及贷款的支付、交货通知等整个交易过程通过Internet、web和购物界面技术化的B to C模式一并完成的一种新型购物方式，是电子商务的一个重要组成部分。

网上找客户Finding Customers Online

information 信息

When you are browsing in a datum system，what you are looking for is information；what you are not expecting remains data.当你进入数据浏览时，你不要的东西是数据，而你想要的东西就是信息。

In a datum system，the information you are hunting might only be data to the others.在数据库中，你想要查寻的信息对别人来说可能只是数据。

In the information age of today s knowledge economy，information seems more important than anything else.

在知识经济的信息时代里，信息显得尤为重要。

The analyzing and processing of information should go with the marketing objective in a marketing segment.信息的处理与加工应与市场分割的销售目标相一致。

Internet can be compared with a database，from which one can find useful information for himself.

因特网好比一个数据库，从这个数据库里我们可以查找到对我们有用的信息。

find customer 查找客户

It is easier and timesaving to find customers on Internet.因特网上找寻客户既省时又省力。

To find the potential customers on Internet will help to cut down the expenditure of marketing by a great part，which otherwise might be impossible.在因特网上找寻潜在客户能大幅度削减营销费用的支出。

The first step of marketing is to find the potential customers of the product.

市场营销的主要手段是找到产品的潜在客户。

Better than a telephone directory，Internet is a wide and an inexhaustible resources to find customers.

因特网，好于电话簿，相当于一个取之不尽、用之不竭、广泛的客户查寻网。

market segment 市场分割

The identification and classification of the potential customers are the first step to do the market segment. 潜在客户的归类划分是市场分割的第一步。

The more specific the market segment is，the more precise the product is aimed at.市场分割搞得越细越具体，产品销售的针对性就越强。

After the marketing segment is located，what naturally should be done is to reach and contact the potential customers.市场分割完成之后，下一步自然便是与客户取得联系。

target market（确立）目标市场

By means of Internet，we can easily identify and establish a target market for product.通过互联网，我们很容易确立销售某一产品的目标市场。

The locating of a target market will help us to blaze a way to the marketing of a product.

目标市场的确立有助于我们打开产品的销路。

The identification of target market is one of the most important procedures to fulfill the market objections.目标市场的确认是实现产品销售计划重要程序之一。

The location of a larger segment for product marketing is one of the promises of scale economy.较大的目标市场的确认是规模经济生产的前提之一。

customers need客户的需求

Our firm attaches great importance to what our customers really need.我们公司很注重客户的需求。

What customers need is our concern.

客户的需求就是我们所关注的目标。

have the intention of making a deal有合作意向

If both of us have the intention of making a deal，we d better meet each other off line.

如果我们双方都有合作意向，我们最好早日面谈。

Everything will be easy，if we have the intention of making a deal.

如果我们有了合作意向，什么事情都会很容易。

Conduct a Market Research

with the Help of Internet

A：Hello，Lin Qing.Anything benefited from Internet？

B：Yes，I think I can say quite a lot.I have found that quite a number of cities in Canada and other countries in western Europe are not quite densely populated，and the thing most to my delight is that they seldom have public transportation systems operating on their roads.

A：Good，you can take great advantage of this by selling your superior cars there.What else？

B：No more.Sorry.

A：I ll tell you that you at least have one more thing to do.That is to find out more about the people there，not just whether their road is spacious or crowded this time，just to see more about their economic conditions，their classes，their social status，and most important of all，who possess the biggest potential power of purchase and so on，including what model they like，and what color they prefer.

B：You mean I have to conduct a market research with the help of internet？

A：Yes，quite right.And to identify a target market and do the market segmentation.

借助互联网做市场调查

甲：喂，你好，林清。网上有受益吗？

乙：是的，我想我可以说是受益颇深。我发现加拿大或西欧的许多城市人口密度相对较小，尤其令我欣喜的是这些城市几乎没有公交系统的车辆在路面上运行。

甲：好哇！你可以利用这一点在这些地方销售你的超级轿车。还有什么其他收获？

乙：就这些，没了。对不起。

甲：我跟你说，你至少还有一件事要做。那就是多多地了解当地人的情况，这不仅仅是路面的宽窄问题。要着重查明当地人的经济状况，他们的社会阶层，社会地位。而且，最重要的是哪一消费群体拥有最大的潜在购买力等许多方面，包括他们喜欢什么样的车型、什么颜色的汽车。

乙：你的意思是说我得通过互联网做市场调查？

甲：是的，很正确。并且确立目标市场，做好市场分割。

Finding the Way for Distribution

A：Why do you knit your brows？

B：I m an insurance agent，you know.I created a new，innovative durable consumer product，but I can t find the way for distribution.

A：Why not issue the information online？

B：A good idea.Can you help me？

A：Certainly！ You should write down the name of the product and its usage at first.

B：It is called the Accident Report Kit.It is a low value，high sales volume automotive goods.

A：Yes，you should stress the advantages of the product.

B：It is designed to allow motorists to acquire the information needed for their insurance claims adjusters.

A：Now，say what a distributor can get.

B：It can allow the distributor to profit further down the road.

A：Another thing you should add.Because the news is spread online，you d better send those who really want to be the distributor of the product a free Accident Report Kit and wholesale price list.

B：Yes.It can cause them strong interests in this way.Thank you for your good advice.

A：You should give your thanks to the Internet.It is a good method to let others know your products.

寻找经销商

甲：为何皱着眉头？

乙：我是个保险公司代理商，你知道的。我发明了一个新的、富有创意的消费产品，却苦苦寻不到经销商。

甲：为何不在网上发布信息？

乙：好主意，你能帮忙吗？

甲：当然！首先你要写下产品的名字以及用途。

乙：它叫做交通事故报告器。它是价格低、销售数额高的产品。

甲：是的，你应该强调一下产品的优点。

乙：它是用来给开车人使用的，当需要向保险公司申请赔偿时，教你如何收集信息。

甲：现在说一下经销商能得到什么。

乙：他们能够获得更高的利润。

甲：还要加上一条，因为信息是在网上发布的，你应该寄给那些确实想成为经销商的人一个免费的产品及一份总经销的价目表。

乙：对，用这种方法能激起他们强烈的兴趣，谢谢你的建议。

甲：还是谢谢互联网吧，它可是让你的产品名扬四海的好办法。

网络在美国的应用

据美国媒体报道，网络已经成为许多美国人获取资讯和享受娱乐的重要工具。 美国人口普查局的统计显示，在美国成年人中，有9700万人会在网上看新闻，9200万人曾在网上购物，9100万人曾在网上订过机票、车票和旅馆客房，1600万人上过专业网站查找资料。仅在2006年，网民新建的博客就有1300多万个。

网络营销Emarketing

open a shop网上开店

I want to experience opening an online shop， but is it possible if I don t want to invest too much money？我想体验一下网上开店，又不想投入很多资金可能吗？

There are web sites，which offer you the service of opening a free Eshop. 网上有提供免费开店的网站。

Is it complicated to open a shop in these web sites？

在这些网上开店复杂吗？

Our company is planning to open an Eshop.

我公司要建网上商店。

Do you want to open a large Eshop？

你们要建的网上商店的规模大吗？

You may try opening a free shop online.

可以考虑免费网上开店。

Estore网上商店

Estores are web sites that sell goods on the Internet，so they have infinite customers.网上商店是指在互联网上销售商品的网站，所以顾客无限。

We should set up a web server in order to run an Estore independently.为了独立经营一个网上商店，我们需要搭建web服务器。

Then you must have been familiar with Estores.

那你一定对网上商店比较熟悉了。

Do you mind telling me the features of Estores？

你能给我介绍一下网上商店的特点吗？

How do you feel the differences between Estores and authentic stores？

你觉得网上商店与真实商店有什么不同？

advertising广告

The Internet advertising is an essential tool in the Emarketing.

网上营销手段中，广告是必不可少的工具。

Whatever advertising it is，it is workable if it can publicize.不管什么广告，起到宣传作用就行了。

Are there many forms of the Internet advertising？

网络广告的形式也很多吧？

Do they charge for the network advertising？

网络广告也要付费吗？

It is worth paying for the Internet advertising.

掏钱做网络广告还是很值的。

marketing营销

The first step of marketing is to find the potential customers of the product.

市场营销的主要手段是找到产品的潜在客户。

Internet can be seen as one of the best promotional tools for product marketing.

互联网可以被看作是最佳的促销组合工具之一。

Internet means a lot in our marketing activities.

互联网在营销中大有文章可做。

EMarketing网上营销

Are there any differences between the Emarketing and the traditional marketing？

网上营销与传统营销有没有区别？

I ve come to realize that the Emarketing enjoys obvious advantages.现在我明白了，看来网上营销的优势还是非常明显的。

The Emarketing can save an enormous amount of money of promotion and circulation.

网上营销能为企业节省巨额的促销和流通费用。

If the unit price is high and it s complicated in technique，you can turn to the strategy of the Emarketing. 产品单价高、技术复杂，可采用网上直销策略。

I believe that Emarketing successfully on the Internet is more of an art than a science.It is an art that is well worth learning because the rewards can be enormous.我相信网上营销的成功与其说是一门科学不如说是一种艺术。这门艺术非常值得学习，因为回报是巨大的。

Online Reservation

A：Good morning，Miss Lin.I remember you informed me that tickets can be booked，but can you reserve one for me？

B：You re welcome.Let s book it now.

A：What are you inputting？

B：I am inputting the tickets order web address of the Orient Airline.

A：Can you click the “tickets ordering”now？

B：We have to input the user name and the password first.

A：What s for？

B：It equates with signing a service contract.

A：I am familiar with this interface，which displays the detailed information about tickets we want to choose.

B：The list displays the flight you need still has tickets left.Is it clear？

A：There are explicit prompts.Let s fill it item by item.

B：OK.Submit...The ticket is booked successfully.

网上预订

甲：早上好，林小姐。你以前说网上也能订机票，麻烦你帮我订张机票好吗？

乙：不客气，咱们现在就订。

甲：你输入的是什么？

乙：我输入的是东方航空公司的网上订票网址。

甲：现在可以点击“机票订购”了吧？

乙：我们得先输入用户名和口令。

甲：这起什么作用？

乙：它相当于签订一份服务合同。

甲：这个界面我熟悉，这是要我们选择机票的明细情况。

乙：这个列表表明你需要的航班尚有机票，内容很详细吧？

甲：这儿有明确提示，我们来一一填写内容吧。

乙：好，提交……，订票成功！

Emarketing

A：Is the Emarketing the marketing with the help of the Internet？

B：Yeah.It s also an essential part of the Ecommerce.

A：Are there any differences between the Emarketing and the traditional marketing？

B：Quite a lot.And the Emarketing impacts the marketing a lot.

A：What are they？

B：The traditional marketing is made up of four Ps—product，price，place and promotion，while the Emarketing consists of four Cs—customer，cost，convenience and communication.

A：They are different in notion.

B：In addition，the Emarketing is essentially different from the traditional marketing in the means，the manner，the tool，the place，and the strategy of marketing.

A：It seems that I have to learn this.

B：The era of the Internet is challenging us.

电子营销

甲：电子营销就是借助互联网进行的营销活动吧？

乙：是的，它也是电子商务的一个基本组成部分。

甲：电子营销与传统营销有没有区别？

乙：有很大区别。电子营销对市场营销产生了巨大冲击。

甲：有哪些表现？

乙：传统营销要素由4p组成，即产品、价格、渠道和促销。而电子营销由4c组成，即顾客、成本、便利和沟通。

甲：这是观念上的不同。

乙：除此之外，还有营销手段、方式、工具、渠道以及营销策略等方面与传统营销也有着本质的区别。

甲：看来我还得学习这方面的知识。

乙：这是网络时代对我们的挑战。

关于网络营销

网络营销是在众多新的营销理念的积淀、新的实践和探索的基础上发展起来的。网络营销理念吸纳了众多新的营销理念的精髓，但又不同于任何一种营销理念。计算机科学、网络技术、通讯技术、密码技术、信息安全技术、应用数学、信息学等多学科的综合技术，给予了网络营销沉重的技术铺垫；近半个世纪以来多种营销理念的积极探索，给了网络营销丰富的学术内涵；近十年来电子商务和网络营销的多种开拓和实践，给了网络营销冷静地思索和理性地升华的机遇和可能。 电子邮件Email

send发送资料

Would you be kind enough to send us the following information？请您把以下的资料寄给我们，好吗？

Please send us the following items.

请按付款条件发运下列商品。

We are enclosing our check for $1235.Please send us the following items. 随函附上1235美元的支票。请发送下列各项商品。

Will you please send， and charge to our account？

请发送下列（货物），并将费用寄入我们的账户。

trading online/online trading网上交易

Will you please give a deion of the trading procedures online？ 你能叙述一下网上交易的过程吗？

Owing to the Ecommerce，the online trading becomes fast，convenient and wideranging.

电子商务公司即是机遇又是挑战。

It s often reported that hackers attack the web，and this makes me worry about the security of the online trading. 经常听到有黑客冲击网络的报道，因此我对网上交易的安全性有点担心。

It seems that trading online is very secure，and we needn t worry any more.

看来网上交易还是很安全的，我们尽可以放心。

clause条款

We shall provide for a currency clause in our contract to solve the problem of exchange fluctuation.我们应该在合同中加上货币条款以解决汇率波动的问题。

To avoid currency losses，we shall provide for an exchange clause in our contract.为了避免货币损失，我们应该在合同中加上兑换条款。

Please mail back to me...请……给我回复邮件

Please mail back to me as soon as possible.

请尽快回我邮件。

Please mail back to me soon.请尽快回我邮件。

I ve an Email address.我有电子邮箱。

I have an Email address.我有电子邮箱。

I ve got/built an Email address.我有电子邮箱。

We look forward to...我们期待着……

We look forward to your favorable/satisfactory reply.

期待你的好消息。

We hope to receive...希望收到……

We hope to receive your reply at an early date.

希望早日能收到您的回复。

We hope to receive your early reply.

希望早日收到您的回复。

We hope to receive your prompt attention to this matter.希望早日收到您对这件事的回复。

How to Write Email

A：Can you tell me how to write Email？

B：It s not difficult.It s just like writing a letter.

A：Just like writing a letter？

B：Yes.After writing，you can send it.

A：How to send it？

B：Run your mail program and type the address you want to send mail to.

A：Then，what shall I do？

B：You can press Tab to skip to the Subject field and type a Subject.

A：Can I send the Email after finishing that all？

B：Yes，you can.Have you known how to do that？

A：Yes，I got it.Thank you so much.

B：My pleasure.

怎样写电子邮件

甲：你能告诉我如何写电子邮件吗？

乙：它不难，就像写信一样。

甲：就像写信一样？

乙：是的，写完以后，你就可以发送它了。

甲：如何发送呢？

乙：你先运行邮件程序，然后输入你想发邮件的地址。

甲：然后我该怎么做呢？

乙：你可以按Tab键跳到主题显示段再输入主题。

甲：全部完成以后，我就可以发邮件了吗？

乙：是的，可以。你知道如何做了吗？

甲：是的，我知道了，太感谢你了。

乙：不客气。

It s More Convenient

A：Can you tell me how to use Outlook Express？

B：Why not，I d like to.

A：People seldom use it nowadays.

B：Why？

A：I don t know.Why don t you use hotmail，it s more convenient！

B：More convenient than Outlook Express？

A：Yes，you can have a try.

B：OK，thanks.

它更加方便

甲：你能告诉我怎样使用Outlook Express吗？

乙：当然，我很乐意。

甲：但是现在很少人用它。

乙：为什么？

甲：我不知道，但是你为什么不用一下hotmail，它非常方便。

乙：比Outlook Express还方便吗？

甲：是的，你可以试试。

乙：好的，谢谢。

商务电子邮件中如何避免性别歧视

现代社会中，随着女性的地位不断上升，越来越多的女性，尤其是女权运动主义者对含有性别歧视的字眼很敏感。如今女性在商界所起的作用并不亚于男性，在商务沟通中，承认这一事实是一明智的选择。商务邮件中尽量避免使用有性别歧视的词语，这对沟通双方都有利。在实际商务电子邮件中，可采取多种办法来避免性别歧视，如：

1） 使用具体名词，不用代词。如：“Typically， a manager will call a meeting.”

2） 使用名词的复数形式。如：“Employees must decide for themselves.” 而句子“Each employee must decide for himself.”则含有性别歧视。

3） 用第二人称代词“you”代替有性别歧视的词语。如：“You must sell three cars every month.”而“All salesmen must sell three cars every month.”有性别歧视。

4） 采用“he or she”的形式。如：“A manager must make sure that he or she do the right job.”

网上银行Ebank

E payment电子支付

What s the difference between the E payment and the traditional payment？

电子支付方式和传统支付方式有何区别？

The core in the Ecommerce is how to deal with the E payment. 如何处理电子支付是电子商务的核心。

Both the dealing parties are expected to think over first how to finish the whole transaction safely with the Epayment. 如何通过电子支付安全地完成整个交易过程，是买卖双方首先要考虑的问题。

The E payment mainly falls into three kinds，the E currency，the credit card，and the Echeck.电子支付工具主要有三大类：电子货币、信用卡和电子支票。

So the E payment becomes the key part in the E commerce. 所以电子支付就成为电子商务中关键性的组成部分。

What does the E payment mean？

电子支付又是怎么回事？

Echeck电子支票

Does the Echeck have the same function as that of the common check？

电子支票与普通支票的功能相同吧？

The advantages of the common check are used for reference by the Echeck，which is mainly used to transfer money.

电子支票借鉴了普通支票的优点，主要用于转账。

credit card信用卡

Is the credit card in the E commerce the same as other cards？电子商务中的信用卡跟其他卡一样吗？

Electronic settlement using credit cards is rapidly.

使用信用卡进行电子结算十分快捷。

The credit card has the same payment function as that of the IC card.

信用卡跟一般IC卡具有相同的支付功能。

E currency/electronic money电子货币

Most of the electronic money issued today is of the closed loop type.

目前发行的电子货币大多数是封闭循环型的。

Which E currency is in use now？

现在哪种电子货币在实际中使用？

By medium，electronic money can be classified into the IC card type and the network type(software type).

按媒介划分，电子货币可分为IC卡型和网络型（软件型）。

E bank网上银行

With the development of the Ecommerce，the E bank is extremely likely to develop，isn t it？随着电子商务的发展，网上银行的发展是一种必然趋势吧？

Nowadays banks and web sites offering the E bank service introduce the approach to applying.

目前提供网上银行服务的各家银行和网站上都介绍了申请加入的方法。

China Merchants Bank is the first bank that has opened the Ebank service in our country.

招商银行是国内首家推出网上银行业务的银行。

What service can the E bank offer？

网上银行能提供哪些业务服务？

Nowadays most of the E commerce web sites introduce the approach to applying for joining the Ebank.

目前很多电子商务站点上都介绍了申请加入网上银行的方法。

open online services开通网上业务

Do you know which bank open online services？

你知道有哪些银行开通了网上业务吗？

It s the first bank that has opened online service in our country.它是国内首家推出网上银行业务的银行。

electronic settlement电子结算

Electronic settlement allows you to order articles at home and pay for them by your credit card or by direct debit.电子结算允许你在家订货，然后通过你的信用卡或直接借记付款。

Electronic settlement is a method of electronically paying for purchases on the Internet.

电子结算是在因特网上购物的一种电子支付手段。

The simplest and most common electronic settlement method is an electronic funds transfer between back accounts(home banking).

最简单和最常用的电子结算方式是在银行账户（面向家庭的银行业务）之间进行电子资金转账。

Electronic money is being developed as a nextgeneration method of electronic settlement.电子货币是正在开发的、作为下一代的电子结算手段。

The E payment...电子支付……

The E payment must have got some particular tools.电子支付也应该有些具体的工具吧？

The E payment mainly falls into three kinds，the Ecurrency，the credit card，and the Echeck.电子支付工具主要有三大类，电子货币、信用卡和电子支票等。

open an account on Internet网上开户

What s the procedure for opening a savings account on internet？在网上开户头要什么手续？

How do we open a checkingsavings account on internet？在网上开户头要什么手续？

E bank Service

A：I think that the bank should undertake more important duty in the era of the information.

B：Yes.As a medium of payment，the bank plays a decisive part in the information.

A：What services can the E bank offer？

B：It can offer prompt enquiry，handle the common transactions and complete a business transaction for both the parties on line.

A：How can we enjoy the Ebank service？

B：First you should apply for opening an account with the bank.

A：Can we apply on line？

B：Yes，you can.Nowadays most of the E commerce web sites introduce the approach to applying for joining in the Ebank.

A：Which banks can we join in？

B：You can join in Bank of China，China Merchants Bank，Industrial and Commercial Bank of China and China Construction Bank.

网上银行服务

甲：在信息时代，我觉得银行应该承担更重要的责任。

乙：对。在信息时代中，作为支付中介的银行扮演着举足轻重的角色。

甲：网上银行能提供哪些业务服务？

乙：能提供即时资讯、办理一般交易和为在线的买卖双方办理交易手续。

甲：怎样才能享受到网上银行服务？

乙：得先在银行申请开户手续。

甲：从网上也能申请开户吗？

乙：可以。目前很多电子商务站点上都介绍了网上申请加入网上银行的方法。

甲：可以加入哪些银行？

乙：中国银行、招商银行、中国工商银行、中国建设银行等都可以。

Online System

A：What do you mean by the term online system？

B：Basically，it means that all our branches are connected to our central computer system.This permits us to process transactions right away.

A：Do you mean that deposits and withdrawals are posted to my account immediately？

B：Yes，we process cash transactions as soon as they take place.Check deposits are credited，subject to collection.

A：You mean that I can t draw against a deposit by check until the proceeds are collected from the bank on which the check is drawn？

B：Yes，that s right.But it only takes overnight for any bank in the city and just a day or two for banks outside the city.

A：Do you keep all savings account records on computer？

B：Yes，savings，checking，loan and installment credit accounts，too.Online computer systems help us provide speedy and accurate service to our customers.

联机网格系统

甲：“联机网络系统”这个词是什么意思？

乙：基本上讲，它的含义是说，我们所有的分机都与我们的中央计算机设备相联系，这就使得我们能当即处理各项业务交易。

甲：您是说，存款和取款能够马上过账到我的账户上吗？

乙：是的，对于现金交易，我们当时就可以处理，而支票储蓄是把款项经托收后才可划入贷方。

甲：您是说，但是，在银行确认后我才能用支票从银行提款，是吗？

乙：您说得对。但是，对于市内的任何一家银行来说，这只需要花费隔夜的时间，而对于外地的银行，也只需一两天时间就可取回款项。

甲：你们把所有储蓄账户记录都保存在计算机中吗？

乙：是的，储蓄、支票、贷款和分期还款账户也保存在计算机中。联机网络系统帮助我们为顾客提供快速而准确的服务。

网络银行的优点

现代商业银行面临的是资本、技术和管理水平等全方位的竞争。各家银行不断推出新的服务手段，如：电话银行、自助银行、ATM、客户终端等。据美国权威机构调查和预测，由于利用了互联网络，减少了服务人员，网络银行的服务费用仅为普通营业费用的10%。 有了网络银行，人们就可以在任何时间、任何地方享受到支付、转账等银行服务。而且，网络银行能够提供比电话银行、ATM和早期的企业终端服务更生动、灵活、多种多样的服务。同时，与营业点相比，网络银行提供的服务更加标准化和规范化，避免了由于个人情绪及业务水平不同而带来的服务质量的差别，可以更好地提高银行的服务质量。

网上拍卖Online Auction

register注册成为会员

Register to bidif you haven t already.It s freely！

注册为会员以便叫价——如果您还没有入会。入会免费！

Not yet registered on eBay？

还没注册成为eBay的会员吗？

You must register to be able to place a bid.

您必须注册为会员才能够参与叫价。

bid出价／叫价

Don t bid if you can t pay.

如果你付不起，请不要叫价。

If you do not honor your bid， I will leave negative feedback.如果你不把你的叫价当回事，我将给你负面的回馈评价。

Before I bid on your auction，I was wondering what forms of payment you accept.在对你的拍卖项目竞价前，我想先了解一下你会接受何种付款方式。

Is there any helpful tips before you place a bid？

在您叫价前有没有一些有用的小技巧呢？

The system will send you a letter to remind that you should bid again if your quotation is exceeded.当其他买家超过出价时，系统会给你发信，提醒你再出价。

Place a bid only if you re serious about buying the item.只有在您是认真地想买这个物品时才出价。

online auction网上拍卖

There are many advantages of the online auction.

网上拍卖好处多多。

I suppose there are still many problems in the online auction.我觉得网上拍卖还是有不少问题的。

Due to the striking conflict in the settlement manner，the difficulty is paying and so on，it is difficult to carry out the real online auction.结算方式矛盾突出、支付困难等，很难真正实现网上拍卖。

The online auction is bound to mature.

网上拍卖一定会走向成熟。

win赢得（拍卖）

Congratulations on being the winner for this auction.

恭喜你成为这次拍卖的赢家。

I won this auction，final price $24.73.

我赢了这个拍卖，最后价格是24.73美元。

I won several of your auctions.Please tell me what the total cost of is.

我赢了你好几个拍卖物品。请告诉我总价是多少？

feedback回馈评价

After you post feedback for me，I ll do so for you.

你给我回馈评价后，我也会给你回馈评价。

Learn about this sellerread feedback comments left by others.

了解这个卖家——查阅其他人给他的回馈评价。

No buyers with excessive negative feedback.

负面评价过多的人请勿竞价。

finish/get off auction结束拍卖

He s just finished auction.他刚结束拍卖。

He just got off auction.他刚结束拍卖。

How to Enter Auction Stores

A：There have been some auction stores on the Internet.Let s go and buy some things at a lower price.

B：Where to buy？

A：Go to Eachnet，and let us input its web address，http：//www.eachnet.com.

B：It s easy to reach the store.

A：Look，there are various goods.Oh，we can go on searching quickly.too.

B：How to get it？

A：Click“personal competition”and click “I want to buy”.

B：I have chosen this Aiwa s walkman.

A：We can bid $5more.Now input the price and submit.Oh，it s OK.

B：What does“let me know if the quotation is exceeded”chosen by you mean？

A：The system will send you a letter to remind that you should bid again if your quotation is exceeded.

怎样进入拍卖商行

甲：网上开了拍卖商行，咱们去捡点便宜。

乙：去哪儿捡啊？

甲：上易趣，现在输入易趣的网址http：／／www．eachnet．com。

乙：这么容易就到商行门前了。

甲：你看，这儿有这么多商品。还可以快速搜索呢。

乙：怎么买入呢？

甲：先点击“个人竞标”，再点击“我要买入”。

乙：我选中这个爱华的随身听了。

甲：我们可以多出5元钱，输入价钱，提交，好了。

乙：你刚才选的“报价超出时请通知我”是什么意思。

甲：当其他买家超过出价时，系统会给你发信，提醒你再出价。

Talking about Online Auction

A：There are many advantages of the online auction.

B：What advantages？

A：It can extend the auction time，the number of people and materials to the largest with the network platform.

B：You mean that whoever and wherever you are，if you get on line，you can buy and sell anything？

A：Yes，it improves the traditional sale manner of selling goods at a fixed price and offers prompt continuous preferential goods and services to the consumers.

B：But I suppose there are still many problems in the online auction.

A：Do you have any valuable advice？

B：Due to the striking conflict in the settlement manner，the difficulty is paying and so on，it is difficult to carry out the real online auction.

A：It s true.It will be solved with the popularity of credit cards.

B：It s still a major problem how to deliver the goods to the seller promptly and safely.

A：Freight delivery is not so satisfying.

B：But I still believe that the online auction is bound to mature with the development of the system of the social service.

谈论网上拍卖

甲：网上拍卖好处多多。

乙：有哪些好处呀？

甲：它利用网络平台将拍卖时间、人数和物品等进行最大限度的延伸。

乙：你是说不论谁、不论在哪里，只要上网，就可以买卖任何物品了？

甲：不错，它改善了原来的定价销售模式，向消费者提供了及时、持续的最优商品和服务。

乙：可我觉得网上拍卖还是有不少问题的。

甲：有何见解？

乙：结算方式矛盾突出，支付困难等，很难真正地实现网上拍卖。

甲：确实是这样，不过信用卡普及后这个问题一定会得以解决。

乙：货物如何快速安全地送到买家手中也是一大难题。

甲：货运服务质量欠佳。

乙：不过我相信，随着社会服务体系的完善，网上拍卖一定会走向成熟。

什么是网络连接

网络连接(Internet connection)在大学、学校、商业企业或政府机构中最为常见，通常是以专用的网线(dedicated line)来实现所有Internet资源的快速获取。在当地网络站中常常要使用特殊的硬件，如路由器(routers)。网络连接的价格根据带宽(bandwidth)和连接速度(connection rapidity)而定。

网上炒股Online Stock

seek查看

What if I want to seek some share s tendency on Internet？我要在网上查看某个股的走势怎么办？

How to seek the stock quotations on Internet？

那我怎么能在网上查看股市行情？

Over the Internet I can buy stock and seek my stock value.在网上我可以买股票，查看股票行情。

apply for申请

Hurry up to apply for the online transaction！It s very convenient.你赶快去申请网上交易，很方便！

Can I manage the stock jobbery on line？Tell me how to apply for this.

网上也能炒股？快告诉我怎么申请。

You have got your own stockholder account，and capital account，so you only need apply for this online trust function.你已经有了股东账户和资金账户，只要申请开通网上委托功能就行。

When you apply for opening，you d better ask this stock jobber，which software is appropriate.

当你在申请开通时，要问清证券商适用哪种软件。

entrust/trust委托

Is the procedure complex to entrust after logging in successfully？登录成功后委托过程复杂吗？

The system will fill in the sellout price in the trust price item automatically and give you the number of stocks that can be bought.系统会自动在“委托价格”项填入“卖出”的价格，并给出可买股数。

If I don t want to invest all my capital，can I change the trust amount？如果我不想把资金全部用完，可以改变委托数量吗？

cancel撤单

You should know that if you have struck a bargain，you shouldn t cancel it.要注意，已成交的不可撤单哦。

If you have transacted designation trade of SSE and you want to open the online transaction at the latter stock jobber，you need cancel the designation at the primary stock jobber.如果您原先办理了沪市“指定交易”，而要在新券商处开办网上交易时，需要在原券商处办“撤销指定”手续。

Is it simple to...？/Is it risky to...？做……简单吗？/……有风险吗？

Is it simple to buy in and sell out stocks on line？

网上买卖股票，操作容易吗？

Is it risky to invest money in the stock market？

投资股票市场有风险吗？

Which side...？你……哪一边？

Which side are you on？你支持谁？

Which side do you support？你支持谁？

tell you something about stock告诉你一些关于股票的事

I ve got to tell you something about stock.

我得告诉你一些关于股票的事。

I want to tell you something about stock.

我得告诉你一些关于股票的事。

Seeing News on Line

A：It s 6am.，a good time to get on line，open http：//www.sina.com and see if there is any important news.

B：It s the homepage of Securities Times.Let s see the report about companies listed.

A：Let s see the news in Yestock，where you can find the news about an active stock in SSE &； SZSE Market，which advanced and declined beyond 7%.

B：Wonderful！It s far more interesting than a newspaper.

A：Let me see whether the information I reserved is here or not.

B：Someone has sent you an Email to tell you the stock quotations.

A：Oh，I have to send an Email to my friend to tell him how to subscribe to information about stock quotations today.

B：Can I subscribe to it free of charge？

A：Yes.If you want to handle this and use with skill in the stock market，you have to take good advantage of the resources on the Internet.

网上看信息

甲：早上6点，正是上网的好时候，打开http：//www.sina.com，看看有什么要闻。

乙：是证券时报的首页呀，看看上市公司的报道。

甲：咱们看看赢时通的新闻吧，在这里你可以找到沪深股市前一日涨跌幅超过7%的活跃股的公开信息。

乙：真好，比买报纸好多了。

甲：我要看看我预订的信息到了没有。

乙：有人居然给你发Email报告行情。

甲：对了，今天还得给一位朋友发个邮件，告诉他们怎么订阅行情信息。

乙：这些都是免费的吧？

甲：对，要想在股市中应对自如，必须要利用好这些互联网上的资源。

Operating Online Stock

A：Is it simple to buy in and sell out stocks on line？

B：Yes it is.You should login the server，and fill in the account，password，etc.

A：Is the procedure complex to entrust after logging in successfully？

B：No，it isn t.When we buy in stocks，we need input the stock code.The system will fill in the price in “the trust price item” automatically and give you the number of stocks that can be bought.

A：If I don t want to invest all my capital，can I change the trust amount？

B：Certainly.You can change both the trust price and the trust amount.

A：Isn t selling out similar to buying in？

B：Yes，it s simpler than buying in.You can see the list you hold on the interface，and you only need double click the stock to be sold.

A：Can I cancel the bill？

B：Yes.After the system carried out the cancel，you should double click some trust item to decide whether to cancel or not.You should know that if you have struck a bargain，you should t cancel it.

操作网上股票

甲：网上买卖股票，操作容易吗？

乙：容易，您要先登录服务器，并填好账号、密码等信息。

甲：登录成功后委托过程复杂吗？

乙：不复杂。买入时我们需要输入证券代码。系统会自动在“委托价格”项填入价格，并给出可买股数。

甲：那我不想把资金全部用完，可以改变委托数量吗？

乙：当然。委托价格和委托数量都可以更改。

甲：卖出与买入应该差不多吧！

乙：是的，比买入还容易。界面上展示了你现有的持股列表，双击你卖出的股票即可。

甲：也可以撤单吗？

乙：可以，执行撤单选项后，双击某一项委托则决定是否进行撤单，要注意，已成交的不可撤单哦。

网上炒股应注意的几点

首先要认真阅读网上交易手册。投资者应到具备网上交易资格的营业部开户，此时要详细阅读营业部的网上交易手册，很多问题都清楚地写在了里面，了解它才能有效地保护你的合法权利。

其次，要注意交易密码的设置，证券网上交易系统的进入需要以客户号码和交易密码作为识别，请正确设置你的交易密码，并不定期地更换密码以确保安全。交易密码设置勿用生日、手机号等与自己身份特征有密切关系的字符。

第三，最好同时开通电话委托。从以往经验看，在家里进行网上证券交易时，最好也把电话委托业务一起开通，这样如遇网上系统故障时，你仍可以不失时机地“指点江山”。

最后要客观认识系统数据。建议不要完全依赖券商网上交易系统的统计数据，因为各种各样的原因，券商网上交易系统显示的数据有可能比实际的数据情况稍有迟滞或偏差，最好以券商交割单上提供的信息为准。

Now it s the age of information and the age of knowledge economy as well.High technology has been surprisingly developed.New products have appeared one after another.The competition has become the competition of talents and science and technology.So those talents who have mastered high and new technology will naturally popular with the enterprises.Science and technology include many aspects such as informational technology，electronic technology，biological technology and so on.In general，the majors in computer science and biological engineering can find wellpaid jobs.Meanwhile，the society asks for talents mastering management.Management is fairly important for an enterprise.Without good management there will not be good economic effect.The people who know scientific management of an enterprise can also get high salary.In addition，with China s entry into the WTO，there will be more trade relations with foreign countries，so the talents who master international economy and trade will be ranked into the high salary class.

现在是信息时代，也是知识经济时代。高科技惊人地发展，新产品层出不穷。竞争已经变成了人才的竞争、科技的竞争。因此掌握高新技术的人才自然会受到企业的青睐。科技包括多方面，像信息技术、电子技术、生物技术等。一般地讲，计算机专业和生物工程专业的都能找到高薪工作。同时，社会也需要精通管理的人才。管理对一个企业来讲相当重要，没有好的管理就没有好的经济效益。懂企业科学管理的人也能拿高薪。另外，随着中国加入世贸，将与外国有更多的商业联系，精通国际经贸业务的人才也将位于高薪阶层之列。